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Coolhunting
Wikipedia
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Coolhunting is a word that appears to have been coined in the early 1990s. It refers to a new breed of 'coolhunters', often professionals, who make observations and predictions in their search for their personal interpretation of new cutting-edge cultural trend|trends and fashions. In this they resemble the intuition|intuitive fashion magazine editors of the 1960s such as Nancy White (Harper's Bazaar 1958-1971). Coolhunters operate most notably in the world of street fashion and design, but their work also blurs into that of Futurology|futurists such as Faith Popcorn. Many webloggers now serve as online coolhunters, in a variety of cultural and technological areas.
Pattern Recognition (novel)|Pattern Recognition, a 2003 novel by William Gibson (novelist)|William Gibson, features a coolhunter as its main character.
Related terms are trendscout and trend spotter.
- Malcolm Gladwell, "http://www.gladwell.com/1997/1997_03_17_a_cool.htm The Coolhunt" (1997).
- PBS Frontline series, http://www.pbs.org/wgbh/pages/frontline/shows/cool/ The Merchants of Cool.
- http://www.thefuturelaboratory.com Future Laboratory, publisher of Viewpoint magazine.
Category:Fashion
Category:Creativity
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Last Modified: 2005-12-15 |
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