Kara Magsanoc-Alikpala is a Philippine broadcast journalist who produces news documentaries. When diagnosed with breast cancer in 1997, she fought the disease with the help of doctors and survived. She founded the advocacy organization ICanServe She lives and works in Manila.

Early career

Magsanoc-Alikpala is the daughter of Philippine Daily Inquirer editor Letty Jimenez Magsanoc and Dr. Carlitos Magsanoc. Both of her brothers are doctors.

Journalism career

Magsanoc-Alikpala was a managing director of Asianeye Productions as well as a producer for ARD German television and a contributing producer to CNN .

Breast cancer and ICanServe

In 1997, Magsanoc-Alikpala was diagnosed with breast cancer. She encourages women to make breast self-examination a "lifetime habit."

The I Can Serve Foundation , sometimes identified with all words together as ICanServe , has been described as a "dynamic patient support networking group" and has been lauded for its efforts to alleviate the rising incidence of breast cancer among Filipino women.

The organization, along with the Philippine Cancer Society, organizes a variety of initiatives to promote awareness, including "fun runs" since 2002 in such cities as Fort Bonifacio Global City in Taguig.

Celebrity and awards

In 2007, Magsanoc-Alikpala was chosen as one of three celebrity critics on a popular Philippine TV show Dokyu which has an "eclectic panel" of experts examining film projects.

In 2008, Magsanoc-Alikpala won a Balance Award from the magazine Working Mom which recognized balance between career and family; a reporter described Magsanoc-Alikpala's efforts as "indefatigable ... as chairperson of the breast cancer awareness support group."

• I Can Serve foundation