Women's Health Supermodel and Fashion design

New Look Wikipedia

The New Look was the name given to the women's clothing fashions introduced by Parisian fashion designer Christian Dior in the spring of 1947. This collection influenced fashion and other designers for over ten years. Contrary to what people today might think, the signature shape -- full-skirted, mid-calf length, small-waisted, large-breasted -- was hugely popular after a short initial period of rejection. Dior also presented a tight-skirted silhouette, still mid-calf and with very low necklines. Both the full-skirted shape and the skin-tight straight skirt were extremely popular with teenage girls during the 1950s, and they were especially suited for petite figures. Even so, the silhouette was widely considered flattering, even for older women, especially for evening wear.

Large busts were also emphasized again, after being restrained since 1912, and the square masculine shoulder pads of the late 1930s and wartime 1940s were finally banished from the world of female fashion, not to reappear for thirty years. The New Look was both womanly and sophisticated, as one can see reflected in the movies of the era. Ava Gardner was one of the actresses of that time who could wear the New Look with great effect.

Fine dressmaking made a comeback, as the construction of the desired shapes needed a fine designer hand and skilled dressmakers. The details seen in these New Look fashions seem very fine when compared with the results of cheap manufacturing and unflattering one-pattern-fits-all design.

Category:Fashion design

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New Look is also a chain of high street shops in Britain, popular at first with girls in the 12-24 age bracket but has recently diversified into men's clothing. In 2004 the company rebranded and has sought to take its brand upmarket. The chain is also notable for the short lead time inherent in its supply chain; it is estimated that clothing can go from drawing board to shop shelves in two weeks. The chain is known for it's value-based approach to retailing and its core products are clothing, lingerie and shoes. The chain is the brainchild of Tom Singh who is one of Britain's wealthiest young businessmen.
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New Look was also the Eisenhower administration's Cold War national security policy.

sv:The_New_Look

Last Modified:   2005-12-15